spaced out hippie

We just made a test advert and the research came back. This bunch of research was of special interest to me as I was in the advert. Here are some selected highlights from the punters:

• a naturist is demonstrating that innocent smoothies is the same as when you mix/smooth the fruit by yourself.
• geography teacher looking guy in white wool jumper
• total bollocks. a hairy man doing stupid irritating things.
• a hippie type character sits down and juices an orange
• beardy man in a cardigan
• dull looking bloke sat in a field
• the hippy style Cleese
• it really needs a curvy, healthy scantily-clad girl doing the ad and the voiceover - at least that would make it look like a regular ad, instead of some 60's hippy-type with a dodgy beard.
• smug git with beard (probably wearing sandals)
• the man looked dated and boring, not connected to today's style of young person who might by the product
• spaced out hippie
• it was to the point, it was simple. it actually made you realise it was for innocent smoothies. the hippy was fantastic.
• what the guy is wearing? a pink t-shirt underneath a woolly jumper. not much for fashion sense. maybe a beige t-shirt would suit it better.

I have learned a lot.

Comments

[Colman]

I wish people would come off the fence.

[dan at innocent]

Thing is, I'm not a hippy. I'm actually really cool, man.

[simon]

I think you should hare with the world our unique style. And here's a good place to start;
http://www.shareyourlook.com/

[simon]

Sorry, that should have read. I think you should share with the world your unique style. And here's a good place to start. (Sticky keys)

www.shareyourlook.com