Come on Sony. Don't make it easy for me to think that you're getting slack and flabby. Seems like it's easy to have a pop at you these days.
But here's what happened - I needed to buy a dictaphone, so did my research and found a smart Sony model. Got excited (as I do before any new gadget is about to arrive) and then marvelled at how small it was when it arrived (it's the thing that's sitting on top of the box).
However, the thing I'll remember about my most recent Sony experience is the amount of paper that came in the box. Instructions for the device in pretty much every language you care to mention, plus instructions for the cruddy proprietary software, in all of those same goddamn languages. So much paper - in fact, the only reason for the size of the box was so it could carry all of that paper. Stoopid.
So I was thinking, why don't they just give you a little bit of (paper-based) info upon receiving the gizmo - the basic start-up guide. Then, if you need more info, you could maybe read it on a Sony website, and print it out (in one language) if you really needed it. You'd save money on paper and packaging, perhaps retain those customers who are beginning to think you're being a bit stupid, and not look like you're slaughtering the planet just because you can't be arsed to think of something smarter.
We had a little creative thing last week, where we sat in a room for a day and talked about fonts and ponytails and all of that other great creative stuff. At one point, Kat (one of our designers) asked us to quickly draw self portraits - a scary task. The results were pretty scary too, as you can see above.
I looked at mine afterwards and could think of only one word.
Mice live in the country, and so if you move to the country you should expect a visit from the odd mouse. This one was found in our kitchen one morning, in the humane trap that I set for him the night before. For anyone looking to trap a mouse, I can inform you that our bait of choice was not cheese, but actually a small piece of Galaxy chocolate.
Under strict orders from my co-pilot, I released the mouse about a mile from our house, where the road meets The Ridgeway. The mouse has set up camp there and is plotting his comeback with the help of other beasts of the field, who will probably break down my door pretty soon and wreak furious revenge. It's not going to be pretty.
Some people from Terra Plana sent me over some shoes a few weeks ago. Read more about them on their site - they're made out of all sorts of recycled materials and look smart to boot.
Like a girl, I already have too many pairs of shoes, so I thought I'd give these ones away. They've never been worn, are a UK size 12 (Euro 46) and ready to cause a fashion sensation on your street. Oh yes.
I'll send them to the person who gives me the best reason for needing/wanting them.
Marcus Brown is a clever and funny man. I would link to some other things he's done, but he seems to move on from blog to blog pretty quickly, covering his tracks like a Mexican horse thief.
So please allow me to show you his current thing - The Ides of March. Marcus is now a creative brain for hire. No job too big, no location too remote. He wants to help you have better ideas, and he may teach you how to do some funny voices while he's it. An example of some smart Marcus thinking - how to take on Starbucks.
If you're having trouble thinking of clever things, Marcus might just be your man. And if he can't do it, perhaps he can ask his friend Sacrum to help out?