Come on Sony. Don't make it easy for me to think that you're getting slack and flabby. Seems like it's easy to have a pop at you these days.
But here's what happened - I needed to buy a dictaphone, so did my research and found a smart Sony model. Got excited (as I do before any new gadget is about to arrive) and then marvelled at how small it was when it arrived (it's the thing that's sitting on top of the box).
However, the thing I'll remember about my most recent Sony experience is the amount of paper that came in the box. Instructions for the device in pretty much every language you care to mention, plus instructions for the cruddy proprietary software, in all of those same goddamn languages. So much paper - in fact, the only reason for the size of the box was so it could carry all of that paper. Stoopid.
So I was thinking, why don't they just give you a little bit of (paper-based) info upon receiving the gizmo - the basic start-up guide. Then, if you need more info, you could maybe read it on a Sony website, and print it out (in one language) if you really needed it. You'd save money on paper and packaging, perhaps retain those customers who are beginning to think you're being a bit stupid, and not look like you're slaughtering the planet just because you can't be arsed to think of something smarter.
That's probably what a clever company would do.