And it's time to post something. First up, I saw this...
And then I listened to this...
I've been listening to quite a lot of old acid house, and Ewan and that Weatherall bloke are very good at it. I like how they took it in turns to play records.
Then I met Luke for breakfast and he inspired me by being young and interested/ing. Luke lives here.
And I've been doing other things, like making adverts for smoothies and orange juice, getting our new innocent home ready for the people to move into, judging some awards, and encouraging children to visit the dentist. Got a puppy as well, and a machine that scoops up dog sh*t.
Lots of good things. If I get a bit more time I might write more about each, in some sort of order and depth. Thank you for reading.
A while ago I realised that it was 11 years since I had worked anywhere new. So I thought it might be good to go and be the new boy somewhere. I talked to the people at method and made a plan to go and work at their place in San Francisco for a short while. I figured this would be a good idea for a number of reasons:
1. They're a smart business. Surely they had spare ideas that I could steal?
2. They are based in San Francisco.
3. They're quite similar to innocent, so there were some parallels that could be interesting.
4. Being the new boy would give me a different outlook than my default grizzledoldhack position.
5. They are based in San Francisco.
So I did it and now I'm back home, back at innocent, thinking about what I learned. It was a bit of a wrench to leave. My new American friends were fond of the idea of having an exchange student and made an attempt to kidnap me (see photo), but whilst they were doing crazy finger pointing, devil horns and posing for the camera, I quietly slipped away unnoticed, off to the airport. For all I know they may still be standing there, in that exact same pose.
Anyway, what did I learn? Well, I learned that whether you make laundry detergent or smoothies, you need to have a strong purpose behind what you do, or you are screwed (American word). I learned that having a bunch of people who believe in what they do is a much more powerful weapon that a bunch of people who are thinking about maybe joining the company down the road that makes cat food. And I learned that maybe I should just try saying these things straight, without having to load them up with irony or inverted commas.
I had a great time, they are a great business and it was very kind of them to let me stay for a while.
In these dark times of howling gales and foggy mornings, it's hard to teach yourself new tricks. But I enjoyed reading these tips to help maximise creativity. I especially liked the bit about leaving a sentence unfinished. I'll be doing that.
Like most of this sort of stuff, I'll forget most of it very quickly and get back into some comfortable bad habits. But as long as I remember a couple of smart things, I will improve. Oh yes.
I have been putting this off for a while. I have had my excuses, but no more shall I make them.
A couple of months ago I posted about the fact that I'm trying to find a new creative to come and work at innocent. We've had a lot of applications and tonight is the night when I'm going to whittle them down to five or six people to interview.
As you can see above, it's on my special to do list ('CV sift'). You can tell it's urgent, because I drew a little star next to it. Then, when it got even more urgent, I drew a circle around the star. This means that it is now very urgent (as are the fete visuals, but I won't bore you with those. Joby is working on them, and he'll take care of business.)
Here is the pile of CVs:
I think there are about eighty CVs. The fruits of eighty people's creative lives. And this is just the beginning. Once I've looked at these rudimentary summaries, it's time to grill people. Ask them stupid questions. Work out if I like them. Look at their work; their books. Disappoint seventy nine of them.
I've worked at innocent for over seven years. In all that time, I've never had a window to look out of. That's mainly because we're based in west London's largest shed, just off Goldhawk Road, and windows are at a premium. But finally I got one.
You see, we just opened up a new bit of the office and I legged it in there to bag the view. Admittedly it's not particularly breathtaking. I can see a fence, some cars and the back of a primary school.
But I can also see the place opposite. It's a recording studio that does lots of voiceover and radio stuff. Recently we've seen Christian Slater, Peter Kay and John Sessions going in there. That's more like it. I'll spend my days looking out for celebrities. And checking out the fence. Well worth the wait.
I think this is about as high up as I've been in London. It's the top of the HSBC tower in Canary Wharf. You can just make out the Dome out of the window.
It's a few floors taller than the Barclays tower. I bet the HSBC mob quite like that.
I was there to do a talk to some HSBC people. They seemed to enjoy it.
Saw a man with a good beard on the way home. If you're reading this, mystery bearded man, hope you don't mind that I took a picture. I didn't want to wake you up to ask permission - you looked quite happy having a nap.
A message from Brian Maskell at Unilever, in light of the hot weather...
The current hot temperatures both inside and outside the building can and do have an effect in terms of health & safety. We all know that we must drink more water and also not to be exposed to the sun for too long.
In the office there are added risks, one of which is people wearing sandals or flip flops. Can you please ensure that when using the stairs you take extra care, the last thing we want is anyone tripping unnecessarily.