Today I am enjoying this email that I got from Ocado.
The picture's nice, the gag is sort of OK, but the thing I like about Ocado is that they do small stuff well. Their site works really well as a shopping site, and they keep tweaking all of the tiny details to make it better and more intuitive.
As for this email, it's just them telling me something small and new. It won't rock my world but it makes me feel another degree of warmth for them. And the idea that you can ask their drivers to cover up their dirty boots is excellent. It helps do all of those things that brands are supposed to do these days - be human, act responsibly and help keep my new carpet spotless.
Thank you Ocado.
Recent Comments